EXPENSIVE gives your hair the high-shine, color-enhancing treatment it deserves. Strengthen, soften, and protect against heat damage while sealing the cuticle to maintain vibrancy. Pair it with MORE LIFE Shampoo and Conditioner for 2X the shine and color that lasts up to 15 washes. These gloss-infused, color-locking formulas help prevent fading, ensuring your hair stays fresh, radiant, and Expensive AF.